Transparency Matters in 2023. Whether in our pricing, how we are communicating with our clients, or how we are engaging with our employees - 2023 is the year of transparency. In this episode I talk about why transparency with our pricing with our clients is so important, and also that it's okay to raise your prices when you need to. I also discuss just being open and honest with clients about workload, turnaround times and expectations. Finally, I pull back the curtain on white labeling and share why I think that's an antiquated form of marketing.
In this episode I talk about the 5 Top Things that I learned in 2022. From retainer clients, to keeping profit margins wider and...
Do you ever find yourself comparing where you are in your business to someone else's? Maybe it’s someone you see on social media that...
We all got into this business because of one fact, we’re creative. But what is creativity? And what happens when all the juices dry...